Lane Bryant jabs Victoria's Secret with #ImNoAngel campaign

"I'm no angel; I'm all kinds of sexy."

That's what the models in Lane Bryant's new ad for Cacique Intimates say.

The brand has been using the hashtag #ImNoAngel to go along with the idea that "Sexy is defined by EVERY woman, not SOME."

Clearly, the hashtag is referring to the teeny-tiny Victoria's Secret Angels, which the Lane Bryant models proudly are not: Cacique Intimates runs in sizes 12 through 28. The company defends their bold campaign like this:

And now the gorgeous Lane Bryant models have their own bus:

Already, the campaign has a bunch of fans:

You may recognize Ashley Graham, one of the models in the campaign

She made news earlier this year when she became the first plus-sized model to have an ad in Sports Illustrated, in an issue that made history by featuring the first size 16 model as one of their SI girls (see video below).