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For sugar lovers, FDA's proposed guidelines are not so sweet

Kim Painter
Special to USA TODAY

America, we have a sugar problem. That's a message we've been hearing from health authorities for years.

Sodas are a major source of added sugar in Americans' diets.

But lately, the message has gotten a lot more specific and comes down to this: If you are getting more than 10% of your calories from "added sugars" — everything from the sugar in your coffee to the high-fructose corn syrup in your ketchup —  you are getting too much. Some experts say even 10% is probably excessive, given the links between sugar and obesity, diabetes and heart disease.

The latest authority to endorse the 10% or less idea: the Food and Drug Administration. Under a proposal it announced this summer, food labels would have to say how close each serving comes to providing 50 grams, or 200 calories, of added sugar — the 10% mark for a typical 2,000-calorie diet.

That's 12 teaspoons of sugar.

So what does that mean for your eating and drinking day?

If you are a soda drinker, it's huge: 50 grams is the amount in one sugar-sweetened 16-ounce bottle, meaning if you gulp one down, the rest of your day should be an added sugar-free zone. That might be tough in a world where even pasta sauces and bread have added sweeteners.(Note: the sugars naturally found in milk and fruit don't count).

"It's really worth keeping your eye on the major sources," says Michael Jacobson, president of the nutrition watchdog group Center for Science in Public Interest. "The culprits are obvious."

According to a recent report from the Dietary Guidelines Advisory Committee, the expert group that recommends U.S. dietary guidelines, the major sources of added sugar in the U.S. diet are:

• Beverages: 47%. Those include soft drinks (25%), fruit drinks (11%), sweetened coffee and tea (7%), sport and energy drinks (3%) and alcohol (1%).

• Snacks and sweets such as cakes, pies and cookies: 31%.

• Everything else, including condiments and dressings: 22%.

The report says average consumers now get 13.4% of their calories from added sugar, but that is based on what people admit to government researchers, Jacobson says. Other data suggest average intake might be 20% or higher, he says.

Either way, "we have a long way to go," says Rachel Johnson, a nutrition professor at the University of Vermont and spokesperson for the American Heart Association.

Even without new labeling rules — opposed by some food industry groups — consumers can cut added sugars now, she says. "The first step is to think about your drink," she says. After that:

• Use current labels, which list total sugars, to estimate added sugars. "If there's no milk or fruit in it, assume all the sugar is added sugar," she says.

• Look for the "ose." If an ingredient ends in those letters — sucrose, fructose, maltose and dextrose — it's a sugar.

• Buy unsweetened versions of healthy foods such as oatmeal and yogurt and sweeten them yourself. Whether you use sugar, honey or maple syrup (Johnson, as a Vermonter, favors that), you probably will use less than a food company would.

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